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PRIYANKA VORA

Digital Journalism | Audience Engagement | Social Media Strategy 

Hi, I am an award-winning multimedia journalist building communities to improve audience growth and retention. I am obsessed with producing and distributing journalism while keeping the reader at its center. I have successfully conceived, led, and managed projects at the intersection of technology, business, and editorial.

I have a master's degree in journalism innovation from New York University. I currently work with Business Insider's Distribution team. Before that, I worked on multiple projects on engagement and social strategy as a part of the Audience Engagement team at The Financial Times, and have assisted Axios and ProPublica streamline their digital strategy.

Home: Welcome

PROJECTS

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Audience-First Journalism

If you care about growing and retaining users, this project has many tips and insights for you. 

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Audience Development and growth

As a part of my degree program, I did a deep dive on Axios' existing and potential audience to inform product and editorial strategy.

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Human-Centered Design

My team's solution for improving vaccine intake in Africa was shortlisted in an OPEN-IDEO challenge.

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New York Emmy nominated multimedia project

I co-lead the editorial team for 'The Great Divide' — a multimedia projects exposing vast inequalities in New York City.

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Eyes in the sky

Newsrooms are making a sophisticated addition to their toolboxes: Satellites orbiting the earth. This project is your guide to adding this toolbox to your newsroom.

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DESIGN FOR AMERICA AT NYU

Design Thinking Roundtable podcast series

I host and produce the Design Thinking Roundtable, a podcast on human-centered design by New York University's Design for America chapter.

Home: Projects

SOCIAL MEDIA

TWITTER THREADS - FT

Wrote multiple twitter threads, posts about varied news stories in real time across Financial Times' social media platforms.

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TWITTER THREADS - BI

Wrote multiple tweet threads and posts on various social media platforms of Business Insider and Insider Inc.

INSTAGRAM STORIES - FT

Scripted, produced several instagram stories, using Adobe Premier Pro. One of my stories on the Hong Kong protests was the most viewed story for the FT on the platform.

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Home: Articles

Written for The Financial Times, Business Insider, Quartz, Hindustan Times, Scroll, Dawn

SELECTED ARTICLES

Home: Recent Work
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AS THE CORONAVIRUS CASE CURVE FLATTENS, DAILY DEATHS MAY STAY HIGH, EXPERTS WARN

Business Insider

Home: Projects
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