Digital Journalism | Audience Engagement | Social Media Strategy
Hi, I am an award-winning multimedia journalist building communities to improve audience growth and retention. I am obsessed with producing and distributing journalism while keeping the reader at its center. I have successfully conceived, led, and managed projects at the intersection of technology, business, and editorial.
I have a master's degree in journalism innovation from New York University. I currently work with Business Insider's Distribution team. Before that, I worked on multiple projects on engagement and social strategy as a part of the Audience Engagement team at The Financial Times, and have assisted Axios and ProPublica streamline their digital strategy.
If you care about growing and retaining users, this project has many tips and insights for you.
Audience Development and growth
As a part of my degree program, I did a deep dive on Axios' existing and potential audience to inform product and editorial strategy.
My team's solution for improving vaccine intake in Africa was shortlisted in an OPEN-IDEO challenge.
New York Emmy nominated multimedia project
I co-lead the editorial team for 'The Great Divide' — a multimedia projects exposing vast inequalities in New York City.
Eyes in the sky
Newsrooms are making a sophisticated addition to their toolboxes: Satellites orbiting the earth. This project is your guide to adding this toolbox to your newsroom.
Written for The Financial Times, Business Insider, Quartz, Hindustan Times, Scroll, Dawn