PRIYANKA VORA
Digital Journalism | Audience Engagement | Social Media Strategy
Hi, I am an award-winning multimedia journalist building communities to improve audience growth and retention. I am obsessed with producing and distributing journalism while keeping the reader at its center. I have successfully conceived, led, and managed projects at the intersection of technology, business, and editorial.
I have a master's degree in journalism innovation from New York University. I currently work with Business Insider's Distribution team. Before that, I worked on multiple projects on engagement and social strategy as a part of the Audience Engagement team at The Financial Times, and have assisted Axios and ProPublica streamline their digital strategy.
PROJECTS
![ft-logo-financial-times_edited_edited.jpg](https://static.wixstatic.com/media/870585_daf45442eb004fffa64a39c7adf38d3f~mv2.jpg/v1/fill/w_107,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ft-logo-financial-times_edited_edited.jpg)
Audience-First Journalism
If you care about growing and retaining users, this project has many tips and insights for you.
![axios-logo.jpg](https://static.wixstatic.com/media/870585_2303255192494ecebdc8996b8d5517d3~mv2.jpg/v1/fill/w_115,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/axios-logo.jpg)
Audience Development and growth
As a part of my degree program, I did a deep dive on Axios' existing and potential audience to inform product and editorial strategy.
![Screen-Shot-2017-04-06-at-11.05.09-1600x](https://static.wixstatic.com/media/870585_2f68f53965514beea2497eaa24dcf56a~mv2.png/v1/fill/w_115,h_71,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen-Shot-2017-04-06-at-11_05_09-1600x.png)
Human-Centered Design
My team's solution for improving vaccine intake in Africa was shortlisted in an OPEN-IDEO challenge.
![landingpicture.png](https://static.wixstatic.com/media/870585_cd8b60d0bf9d4aac8f68fde13890b610~mv2.png/v1/fill/w_115,h_73,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/landingpicture.png)
New York Emmy nominated multimedia project
I co-lead the editorial team for 'The Great Divide' — a multimedia projects exposing vast inequalities in New York City.
![Screen Shot 2019-12-30 at 11.12.29 PM.pn](https://static.wixstatic.com/media/870585_601c7d6fd6b6423aa4c433da1d70866e~mv2.png/v1/fill/w_115,h_81,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202019-12-30%20at%2011_12_29%20PM_pn.png)
Eyes in the sky
Newsrooms are making a sophisticated addition to their toolboxes: Satellites orbiting the earth. This project is your guide to adding this toolbox to your newsroom.
SOCIAL MEDIA
Written for The Financial Times, Business Insider, Quartz, Hindustan Times, Scroll, Dawn