PRIYANKA VORA
Digital Journalism | Audience Engagement | Social Media Strategy
Hi, I am an award-winning multimedia journalist building communities to improve audience growth and retention. I am obsessed with producing and distributing journalism while keeping the reader at its center. I have successfully conceived, led, and managed projects at the intersection of technology, business, and editorial.
I have a master's degree in journalism innovation from New York University. I currently work with Business Insider's Distribution team. Before that, I worked on multiple projects on engagement and social strategy as a part of the Audience Engagement team at The Financial Times, and have assisted Axios and ProPublica streamline their digital strategy.
PROJECTS
Audience-First Journalism
If you care about growing and retaining users, this project has many tips and insights for you.
Audience Development and growth
As a part of my degree program, I did a deep dive on Axios' existing and potential audience to inform product and editorial strategy.
Human-Centered Design
My team's solution for improving vaccine intake in Africa was shortlisted in an OPEN-IDEO challenge.
New York Emmy nominated multimedia project
I co-lead the editorial team for 'The Great Divide' — a multimedia projects exposing vast inequalities in New York City.
Eyes in the sky
Newsrooms are making a sophisticated addition to their toolboxes: Satellites orbiting the earth. This project is your guide to adding this toolbox to your newsroom.
SOCIAL MEDIA
Written for The Financial Times, Business Insider, Quartz, Hindustan Times, Scroll, Dawn
